Iată că în alte țări publicitatea în lift produce efecte miraculoase:
Proiectele speciale au un impact aparte asupra consumatorului, iar implementarea unei idei originale poate starni un “buzz” pozitiv in jurul marcii promovate.
In 2008, Solo Mobile a implementat o campanie publicitara printr-un proiect special in Toronto, Montreal si Vanvouver din Canada.
Reclama Solo Mobile invita trecatorii sa apase un buton ce le facea legatura cu un panou [...]
Sursa : my.mmoabc.com
Campanie pentru atentionarea clientilor ca fumatul este interzis in locatia respectiva.
Sursa: www.advertnews.com
Sursa: www.sharenator.org
Proiecte Speciale Internationale elevator advertising
Proiecte Speciale Propuse Elevate
The Indoor Billboard Advertising Association 2009 Conference
By floridaadvertising
IBAA 2009 Annual conference The Indoor Billboard Advertising Association held its 2009 Annual Conference in Austin, TX October 25th to October 27th. Members came from all over North America including the US and Canada. The conference was impressive simply in the fact [...]
Mihai Seceleanu preia pe blogul sau un studiu publicat de Financial Times, referitor la importanta publicitatii in vremuri mai putin roz decat ne-am obisnuit:
Faced with a downturn, many businesses cut advertising and marketing spend. But it’s their biggest commercial mistake.
In every recession of the past 90 years, independent studies show that the businesses whoincrease their advertising spend [...]