Blog Elevate-elevaţi şi neconvenţionali » Publicitate indoor

Publicitate cu impact în lift

elevate — Wed, 03 Mar 2010 08:39:26 +0000

Iată că în alte țări publicitatea în lift produce efecte miraculoase:

Proiect special interactiv

Georgiana — Thu, 04 Feb 2010 14:54:31 +0000

Proiectele speciale au un impact aparte asupra consumatorului, iar implementarea unei idei originale poate starni un “buzz” pozitiv in jurul marcii promovate.

In 2008, Solo Mobile a implementat o campanie publicitara printr-un proiect special in Toronto, Montreal si Vanvouver din Canada.

Reclama Solo Mobile invita trecatorii sa apase un buton ce le facea legatura cu un panou din alta statie. Astfel, acestia interactionau cu trecatorii din alta zona a orasului.

Desi un proiect pentru outdoor, ideea poate fi implementata si in spatii interioare.

Oare cum ar suna o conversatie intre doua fete aflate in saloane de frumusete diferite? Sau intre doi oameni de afaceri din doua lifturi din aceeasi cladire?

Creativitate într-un panou publicitar

Georgiana — Mon, 25 Jan 2010 14:50:46 +0000

O noua colectie de reclame creative pentru spatii indoor

Georgiana — Mon, 18 Jan 2010 13:12:16 +0000

Sursa : my.mmoabc.com

Publicitate creativa

Georgiana — Fri, 15 Jan 2010 12:49:12 +0000

Campanie pentru atentionarea clientilor ca fumatul este interzis in locatia respectiva.

Sursa: www.advertnews.com

Proiecte speciale în lume – II

Georgiana — Wed, 13 Jan 2010 14:36:01 +0000

Sursa: www.sharenator.org

proiecte speciale de publicitate indoor si de elevator advertising

elevate — Tue, 24 Nov 2009 10:21:20 +0000

Proiecte Speciale Internationale elevator advertising

proiecte speciale de publicitate indoor si de elevator advertising II

elevate — Tue, 24 Nov 2009 10:20:12 +0000

Proiecte Speciale Propuse Elevate

Publicitatea indoor merge foarte bine în America

elevate — Wed, 18 Nov 2009 09:25:58 +0000

The Indoor Billboard Advertising Association 2009 Conference

By floridaadvertising

IBAA 2009 Annual conference
The Indoor Billboard Advertising Association held its 2009 Annual Conference in Austin, TX October 25th to October 27th. Members came from all over North America including the US and Canada. The conference was impressive simply in the fact that it took place at all this year a clear indication of the strength of the indoor advertising industry. Many of the largest tradition advertising media such as Television, Magazines, and Out Of Home advertising have canceled their annual conferences as memberships dwindled and frankly those media have struggled as advertisers are seeking out more innovative and aggressive alternative marketing and advertising approaches.
Indoor advertising certainly works in the new advertising paradigm. Indoor billboards are placed in businesses in the restrooms and greet patrons at a time when the really want anything to read. The locations allow marketers to dial in on the exact demographic they want and be sure that their advertising message is delivered. One of the most valuable aspects of indoor billboards is their ability to reach the consumers who are still active spenders. What could better in this economy than to find the people with their wallets open.
Speakers at the Conference included Kim Ramser of DO Media a alternative media buyers and sellers service, Leith El Hassan of the AD Council and Dave Barry of Web Tools and Technologies the developer of Site Search Architect innovative search engine optimization SEO software. All forward looking concepts for the Futures advertising and marketing challenges, something the IBAA and Indoor advertising has always been about.

Comunicarea ne va trece puntea

catalina — Thu, 20 Nov 2008 07:51:15 +0000

Mihai Seceleanu preia pe blogul sau un studiu publicat de Financial Times, referitor la importanta publicitatii in vremuri mai putin roz decat ne-am obisnuit:

Faced with a downturn, many businesses cut advertising and marketing spend. But it’s their biggest commercial mistake.

In every recession of the past 90 years, independent studies show that the businesses whoincrease their advertising spend are the ones who survive the tough times and thrive afterwards.

That’s why we’re still advertising. Make sure you are, too.

Read the McKinsey study

Read Patrick Barwise’s report